Jōvan is a brand with a longstanding history. Since 1972, Jōvan has been a fragrance leader. Its Musk fragrance continues to be a best-selling Musk brand in broad distribution. Jōvan's early marketing campaigns became industry benchmarks and, during the Rolling Stones' 1981 "Tattoo You" Tour, it was the first-ever fragrance to sponsor a rock band.
DIRECTIONS
Hold the bottle about 15–20 cm (6–8 inches) away from the skin.
Spray lightly on pulse points such as the neck, chest, and wrists.
Avoid rubbing the fragrance into the skin, as this can alter the scent.
For longer-lasting fragrance, apply right after showering and moisturizing.
